- DesignÂ Â Color, type, and other design elements are all part of what your colleagues, customers, and competitors will recognize as belonging to you. Selecting a color scheme and creating a logo that reflects the ideas you want to put forward through your business matters just as much â€” if not more â€” than your mission statement. Good design can be the difference between being seen as professional and dependable or being seen as the type of business that just throws something together at the last minute. With persistence and repetition, you can instill your colors and other design elements into the customerâ€™s mind so that they will associate them positively with your business.
- VoiceÂ Words, even though they might not be the very first thing the customer sees, play deeply into how your brand is conveyed in public. The term voice refers to the general attitude and expression that you take on when you write in your ads, on your blog, on your website, in your catalogs, or anywhere else verbal communication happens. How do you want your companyâ€™s voice to sound? Clever? Authoritative? Playful? Sincere? Your voice makes up a large part of how your brand is understood, and trickles down even to the way your team treats customers.
- Consistency:Â Just like the root of the word relates to branding cattle, you have a literal brand that you can use on all of your business and marketing materials. You can think of your logo as the most literal, physical part of your brand, and it should be present in any stationery, signage, or graphics that you promote on behalf of your business. And this doesnâ€™t just apply to â€œhard copies.â€ You also should make sure your logo appears on any social media platforms like Facebook, Twitter, Instagram, and definitely LinkedIn. That way, your customers can tell what the â€œreal youâ€ looks like. You should also be using the same colors, design elements, and voice across all these different platforms.
Change can be scary for businesses, especially if your brand has looked a certain way since its inception. Technologies, clientele, and all other types of elements inevitably change, though, and sticking with the same old look can make you look like a dinosaur to your customers. Worse even: to your potential customers.
Big businesses from Pepsi to Apple have successfully changed looks, slogans, and other elements of their public appearances to great acclaim. There’s no shame in changing up your game. And here are signs that the time has come to do just that:
Your business isÂ not flourishing
You truly had a great idea for branding your business at first. Your best friend drew you a logo that you stamped all over your business cards and newspaper ads. Your uncle, a retired English teacher, helped you come up with a geniusÂ name that seemed to tieÂ your missions, products, and services allÂ together. Your cousin helped you pick the right colors for the sign out front. Even if you have been making enough money to get by since then, you may be at a point where you’re just no longer growing and not drawing in new customers.
People don’t get what it is you do
What does your logo mean? What does your name mean? What does your business do? Does it take more than a minute to explain to someone? Do they still not get it? It’s time to start over and look at what you offer customers from a brand new direction.
You need to distance yourself from your current brand
Stuff happens, and even the best companies experience scandals. Maybe a rogue employee conducted inappropriate personal business using company e-mail or letterhead, splashing your logo all over the local news. On the other hand, the distance may be necessary because of something totally outside of your business. There’s always a possibility that something about your colors, your slogan, or even your businesses’ name could remind people of a political scandal or public catastrophe.Â Some tweaks to your brand can create a fresh image for you so you can focus on conducting business and notÂ doing damage control.
You want to expand your business
If you are moving from being a small wine bar to a full gourmet restaurant, you’ll probably want everyone to know about it. Reflecting that growth in your branding is one of the best ways to make that happen.
Rebranding is a big project, but help is at hand! The graphics professionals at eGenoa are available to answer any branding-related questions, and to help you get the right signage and marketing collateral to tell the world all about the new you.
So you have your brand-new graphic wrap on your car. As you drive out of the parking lot, you look forward to showing off your vehicle wrap to thousands of potential customers out on the highways and in cities.
After a little while, however, dust collects and makes the colors look shabby. Mud happens. Maybe even a few bird droppings happen. Your vibrant new vehicle wrap doesnâ€™t seem quite as exciting anymore.
You Can (and Should) Wash Your Vinyl Graphic Wraps
Fortunately, vinyl is an extremely easy-to-clean substance, and you can take some very simple action to make your vehicle graphics look as bright as the day they were applied to your car. In fact, in addition to making your car look much snazzier, a good cleaning job can make your graphics last longer. UV rays from the sun are the biggest threat to your wrapsâ€™ endurance, and particles from car exhaust, smog, and other pollutants can weaken your wrap’s resistance to the sun.
Soap it upÂ â€” but carefully!
Some people cast fate to the wind and bring their wrapped cars through car washes. This is not recommended, because it could scratch the finish or even contribute to peeling edges.
Instead, give the car a good hand-wash, using the least scratchy or abrasive sponges and towels you can find. Donâ€™t scrub the wrap like you would scrub a dirty dish. Gentleness is key!
Blasting the vehicle with a stream of high-pressured water is NOT a good idea. When you do rinse, use as low pressure of water as you can and keep that water cool to avoid over-heating portions of the vinyl. Just like when you are scrubbing, avoid the edges of the wrap.
Dry with Care
Use a chamois over a terry cloth towel to avoid agitating the finish too much.
Protect Your Wrap with a Coat of Wax
When appropriate, a coat of wax can be a great protectant against the sunâ€™s damaging UV rays. Think of it as â€œsunscreenâ€ for your graphics. Once youâ€™ve carefully washed your vehicle, you can apply a petroleum free wax to the car. It is very important the car is clean first, otherwise youâ€™ll be sealing in dirt and pollutants that could damage the vinyl.
If you have a matte graphic wrap, however, beware of waxing!
If you choose to wax, you could create glossy spots on the finish, and totally defeat the purpose.
Contact the 3M Certified professional team at eGenoa if you have more questionsÂ about the care and keeping of your vinyl graphics, wall wraps and vehicle wraps. Weâ€™re happy to help guide you in prolonging the life of your graphics.
Guerrilla marketing is a term thatâ€™s used to refer to surprising and unusual ways of bringing attention to your business. It can come in all different forms, including viral videos and street campaigns that make passersby do double takes. While a lot of viral marketing takes place online, the streets are still the target of good guerrilla marketing, and can benefit from creative graphics and signs.
Companies with big budgets have taken up the normally budget-friendly manner of marketing in big, expensive ways. Nike created a giant soccer ball, and then made it look as if it were crashed into the side of a building.
You donâ€™t have to stage something that out there â€” or expensive! â€” to get people to give you and your business a second look. Here are a few inexpensive ways to get attention from
Chalkboard A-Frame Signs
As one of the least expensive options, chalkboard signs end up being some of the most memorable signs of all. You can personalize messages, change them whenever youâ€™d like and add artistic flair in a simple, easy way. As an added bonus, your sign is likely to be captured by someoneâ€™s camera phone and put on social media by someone who lives locally. When the posterâ€™s local friends see your clever chalkboard sign on Facebook or Instagram, theyâ€™re more likely to keep an eye out for your business when theyâ€™re traveling in your neck of the woods.
Outdoor Signs in Unexpected Places
Make sure that your message is visible and remember a few key elements when youâ€™re planning the design and where to put your outdoor signs. The thingsÂ that we see on the street or at work day after day can be slightly modified to make potential customers look at them in a brand new way. For example, Folgerâ€™s Coffee used graphics that looked like full coffee cups to cover manhole covers so that when steam came out of the ground, it would look like a hot cup of java.
Exciting Vehicle Graphics
With the amount that we tout vehicle wraps, we might sound like a brokenÂ record, but vehicle graphics really can function as guerrilla marketing if done correctly. Consider the Oscar Mayer Wiener Mobile: it is instantly recognizable and gets people excited whenever it is in town. If you donâ€™t have the budget to modify the actual bodywork of your car, a creative graphic wrap can do the trick to draw attention and make the most of the inevitable thousands of impressions youâ€™ll make.
To celebrate and support the growing craft beer industry in San Luis Obispo and Santa Barbara County, eGenoa has teamed up with Firestone Walker Brewing Company to provide some new flair forÂ The Wicked Shamrock.
Based in Paso Robles, CA, Firestone has been around since 1996 and has grown into one of the area’s most popular breweries. Currently, it has two taprooms on California’s Central Coast, the “Barrelworks” taproom that makes small batches of barrel-aged sour beer, partnerships with international breweries, and distribution to many other states in the US.
eGenoa has partnered with Firestone Walker on multiple occasions in the past to create vehicle wraps for trucks and trailers, as well as other projects.
The Wicked ShamrockÂ is a barÂ located in Lompoc, California, a town that is a short drive from the 101 freeway and a part of the up and coming craft beer, small winery, and artisan food culture in the area. The bar heavily features craft beer with a whopping total of 42 taps.
Of these,13 handles currently serve beer made by Firestone Walker. Bar owner, Ben, and the manager, Chris, have promised to reserve 9-10 handles for Firestone at all times.
With this strong connection between these two businesses and eGenoa, it was only natural that eGenoaÂ work with Firestone Walker to dress up The Wicked Shamrock with branded graphic wraps. Heavily featured in these graphics is the popular 805 Blonde Ale, named for the area code that both Firestone Walker and The Wicked Shamrock share.
Our 3M Certified team installed vinyl wraps onto the bar where patrons enjoy their local brews. They also decked out the well-loved pool tables with photo graphics featuring 805 beer and celebrating the Central Coast lifestyle. Both the Firestone team and the owner and manager of The Wicked Shamrock were impressed by the smooth installation and high definition graphics.
A big tradeshow calls for major displays, which often need to be shipped off months ahead of time. But what about the smaller-scale events, like street festivals, chamber of commerce mixers, and other local events, that can still generate leads? You can create an A+ display that will make your business look brilliant without having to lug around tons of equipment.
Here are four effective portable display products for when you have to make a quick (but memorable) impression:
1) Banners with Retractable Stands
As technology advances, more and more banners have the capability for set-up and teardowns that take place in the blink of an eye. These stands, displaying durable vinyl graphics, are not only large enough to get attention when necessary, but also retract to a manageable size for transport. A stand that reaches 79â€ in height can be as light as 6 lbs., and fit easily into a nylon portable display bag.
2) Tabletop Displays
Tabletop displays are exactly what they sound like, and have an average size of about 52â€ x 67â€ x 14â€. Able to be as colorful and well lit as their larger compatriots, they are much more compact and are made of lightweight aluminum. That makes them much more compliant when you need to carry them to your car and back.
3) Changeable A-Frame Signs
These inexpensive, low-level signs are perfect for a variety of different purposes. While they look great outside your brick-and-mortar business, they also travel well. Even better, a single a-frame sign can have many different messages installed within them. This enables you to select the message you most desire to share with a particular audience and convey it quickly and efficiently.
4) Inflatable Visual Aids
Few tools are as effective in catching the eye and inspiring a sense of fun as inflatables. These portable displays define flexibility, deflating to an easily moveable size when not in use and then blowing up large enough to be non-ignorable when the moment is right. An inflatable item can let someone far across the street know what kind of product you sell, and yet only take up a little bit of space in your vehicleâ€™s trunk.
With a portfolio of portables such as retractable banners, tabletop displays, a-frames, and inflatables, you can be ready for any last-minute marketing opportunities that come your way. And of course, the pros at eGenoa are always happy to help you find the right display for your needs.
Itâ€™s been proven over and over again that getting a graphic wrap for your car will help your bottom line. Just by going about your daily business of driving around town and parking in front of your home and business can get make between 30,000-70,000 impressions on potential customers per day.
Getting your entire car covered with a vinyl graphic wrap can seem like a major commitment. You may be wondering what you will do if the name or logo for your business changes or if you feel like getting a new car to replace the one that you currently have.
So, are you married to your vehicle wrap for life?
Short answer: NO! You have the freedom to change your mind about what goes onto your vehicle. In fact, choosing a graphic wrap can even help preserve the value of your car, all the while getting the most bang for your marketing budget possible.
3M certified work helps you to keeps your options open.
If you get your vinyl wraps installed and removed by a place that is 3M certified (like we are), you can have confidence that both procedures will go well. A worldwide network guarantees the wrap, so you can trust that there wonâ€™t be any air bubbles or seams that show. 3M certified professionals design graphic wraps in a way that allows them to be applied without sticky primers and permanent adhesives. Instead, the vinyl itself is applied and removed using heat.
This means, when the graphic wrap is removed, no damaging adhesive will be left behind. This is especially true when technicians that are a part of the 3M network remove these wraps. Which leads to the next high pointâ€¦
Your graphic wrap can help improve your carâ€™s resale value.
Think about it: a vinyl cover will be wrapped (not glued) around the body of your car. This means the paint job underneath is protected from the elements by the wrap itself. Having a shinier paint job will help your vehicleâ€™s resale value if you ever do decide to have the vehicle wrap removed.
So if you have been putting off getting a graphic wrap because you are worried about permanent damage to your car, fear not. Using a 3M certified company do the work for you can offer more freedom and possibilities. Feel free to ask us any questions you may have about the effects of graphic wrapping.