Archive for the ‘Custom Signs’ Category

Reusable Outdoor Advertising Tools

Tuesday, August 4th, 2015

reusable outdoor advertising tools

During the spring, summer, and even early fall there are many opportunities for you to go out into the community and strut your business stuff at farmer’s markets, street fairs, concerts, and county fairs. Unfortunately, everyone else will be out there, too, competing for space and the limited attention of potential customers. While you may not want anything too pricey for a mere temporary display, you will probably want tools to catch the eye.

The savvy business owner has a few high-exposure, highly reusable graphic advertisements up his or her sleeve for outdoor advertising. Here are a few creative and economical options to set you apart from the rest.

1) Fun with Inflatables

Do you have a fun logo, mascot, or interesting-looking product? A giant inflatable replica might be the perfect way to draw people to check out what you’re selling. It’s hard not to take a second look at a giant ice cream cone or cell phone, and it can be a great conversation piece to start off your sales pitch.

2) Ultra-portable Graphic-Wrapped Vehicles

If you are a caterer or restaurant, outreach can be a vital part of your marketing game. Even restaurants with a brick and mortar location can benefit from some high profile, vehicle-based food sales. Not selling corn dogs or cookie-wiches? Incorporating your vehicle into your display can be as easy as parking behind your booth. That way, crowds walking along both the front and back can see your business name and logo.

3) Fly Your Banner Year Round

Banners are a low-cost way to advertise sales, specials, contests, and featured products. Particularly flag-style banners with sturdy bases are easy to set out in front of your booth, and are perfect for featuring one time specials, or simply to advertise a clearance. You can easily set these same flags outside your store front in the off-season.

4) Funny, Foldable A-Frames

A simple a-frame or sandwich board can extend your message beyond the front of your booth or kiosk. That way, customers who are already in line won’t be blocking all your signage from the view of other customers who may not know about you yet. Customizable a-frames also make it simple for you to change out, or even simply erase a dry erase sign and make room for a new message.

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Say it with Type: The Power of Text Based Logos

Tuesday, July 21st, 2015

Wooden printers typeface

We’ve talked here before about how, when it comes to design, often less is more. You might be struggling over picking the right colors, shape, or style for your business’ logo or sign. It can be tempting to over-design; trying to cram every symbol that represents your business or industry you can think of into a very small space.

Don’t forget to consider that sometimes, the letters themselves can have tremendous impact. There are thousands of different typefaces, and they generally can be broken into three categories:

Serif Type: Typefaces like Times New Roman or Georgia fall under the “serif” category. These typefaces have small decorative lines that push outward from the edges of letters or characters. Serif typefaces have been used since the days of ancient Rome, and are often are used to convey authority, prestige, or vintage qualities. GAP, Google, and IBM all have recognizable and well-respected serif-type logos.

Sans-Serif Type: This means just what it sounds like. Sans-serif typefaces have no decorative flourishes on the characters: clean, simple lines only. Sans-serif fonts evoke the feeling of modernity and forward thinking and sometimes a sense of fun as well. FedEx, Nike, and social media networks such as LinkedIn and Twitter have sans serif fonts comprising their logos.

Script Type: Script typefaces can appear as anything from simple handwriting to elaborate calligraphy, their modes ranging from fancy and high end to fun, low-key, and approachable. Coca-Cola and Cartier have two of the world’s most recognizable calligraphy-esque script typefaces. Ray Ban and Chick-Fil-A have script typefaces that are more casual and fun loving.

Currently, minimalism is in. Flat icons, sans serif fonts, and white backgrounds are extremely popular. You always want to consider, of course, your own personal tastes and what you want your business to represent to potential customers.

Be sure to browse the websites and ads of other businesses in your industry and see what other successful companies are using for their typefaces as well. Of course, the sign makers or designers you select will be happy to help you make a tasteful and informed decision as well.

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3 Things to Consider for Custom Outdoor Signs

Tuesday, July 7th, 2015

Outdoor Signs in Quaint Neighborhood

The letters “H-O-L-L-Y-W-O-O-D” illuminated on a Los Angeles hillside; the bright lights of Vegas, above the strip or rusting in neon graveyards; nothing implants itself in the memory the way an outdoor sign can.

Placing your own iconic image out into the world is an exciting step for a brick and mortar business, but also presents its own set of challenges. You may even need a sign that is more portable depending on the type of business you run. Here are three things to keep in mind when creating an outdoor sign.

Visibility
Be sure to use the right combination of colors, with different elements contrasting enough for passersby to see. If your business is open in the evenings, it may also be prudent to either make a light box or individual letters lit with long-lasting, high-efficiency LEDs.

Durability
Your sign will be enduring daily (and nightly) exposure to the elements. If you have a traveling storefront, or temporary signs to indicate sales, an a-frame or vinyl banner might be great for getting attention. Even if it is tempting to save money by just going with a banner, using acrylic or composite material like DiBond (a combination of aluminum bonded to polyethylene) is a wise decision for permanent outdoor signs.

Context
Location, location, location. It not only matters for customer accessibility, it matters when you are deciding what kind of sign best reach those customers. If you are located in a strip mall, your decision is literally “straight-forward”. A front-facing LED or light box sign will be easily seen from the parking lot. If you are located on a crowded city street, you have a greater combination of options. A hanging sign suspended over the sidewalk can catch the attention of people walking in both directions, and you can supplement it with window graphics and a-frame signs that might be more within your customer’s eye line.

With continuing technological advances, your outdoor signs can be as impressive as you want them to be. Don’t cut corners on one of the most important elements of marketing and advertising your business. Instead, get in touch with the creative team at eGenoa and we’ll help guide you to the most effective materials, positioning, and design for your outdoor signs. We’ll help make your business even more recognizable and iconic in your community.

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White Space: Not Always White, but Always Good for Graphics

Tuesday, June 30th, 2015

White Space

One of the most common disagreements between designers and the business owners they are working with is the debate over something called white space. Someone working to get a message out about a product or service may be completely focused on communicating as many benefits as possible within a cramped space – which is easy to understand. Conversely, cramming too much information into a print or online ad can drive your designer crazy.

It may seem like your designer just wants your banner or tradeshow display to look pretty, but less really is more when it comes to communicating value to customers. Here are a few reasons why you need white space in each of your ads, on your website, and on your signs:

1) Human attention is limited.

A lack of white space makes it easier for people to ignore you. Think about sitting in a busy restaurant or circulating at a cocktail party. All around you are conversations full of interesting (and not so interesting) information. If you tried to listen to every conversation in the room, however, you’d go nuts. The same way you would want to focus on one conversation, you want your customer to focus on your most important message and ignore all other noise.

2) Cluttered ads, signs, or banners are hard to read.

Think of the advertising inserts that often come in newspapers: how photos and text boxes are crammed together one after another after another. Often these ads go straight into the trash, or else they sit neglected in your in-basket for. White space makes your most important message leap from the page and grab your customers by the shirt-collar saying, “Look at me!”

3) White space conveys elegance, authority, and sophistication.

The gray, white, and black of Apple. The sparse Google homepage. The Nike swoosh. Sure, these are all big names. All the better if your customer looks at your understated advertisements and thinks of these highly successful brands.

When you think about creating an effective advertisement such as a graphic wrap, focus on your most important message. On the highway, the customer might only have a moment to get an idea of what you’re all about. Use white space to highlight a clear, concise message, and they will remember your name.

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Roll-Up Banners: Small Space, Big ROI

Monday, May 18th, 2015

When you have a good mind for marketing, you know that you need a variety of different sales-weapons in your arsenal in order to make the most of opportunities. Some situations call for large, impressive displays that tower overhead and draw eyes from all over a large room. Some events, however, call for something simpler.

Expand Media Quickscreen

Retractable banner stands by Expand Media

A roll-up banner stand, or retractable banner stand, is a versatile tool that makes the most of a small amount of space. That means it’s easy to bring on trips, presentations to other businesses, small conferences, open houses, and more. The fact that these banners expand to impact a larger space once you have reached your destination makes them a go-to for any active salesperson or event coordinator. Most of these pop-up stands are not only easy to transport, but they only take about 30 seconds to set up.

Different banner stands have their individual perks, according to what your message calls for. For example, you might be in charge of organizing parties or exhibitions for your business and require new banners to reflect a changing calendar of events. In that case, you would need a retractable banner stand where the banner can be easily exchanged, like the Expand Media Quickscreen 3, which has a removable cassette system for that very purpose.

We don’t skimp on quality or legibility just because pop-up and retractable stands are so convenient. Some of these stands have extra features that will help draw the eye to your message. And all of them include the high-resolution graphics that eGenoa is known for on the banners themselves. You can also elect to get a two-sided stand that speaks to people passing from either side like the Expand MediaScreen 2 Double Sided Retractable Banner Stand. Many of these banner stands also include lamps that literally shine a spotlight on the graphic and message that you want to feature.

Call eGenoa today to get one of these convenient yet compelling pieces for your marketing toolbox.

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Even with Signage, It’s What’s on the Inside that Matters Most

Wednesday, May 6th, 2015

It’s easy to become fixated on getting the sign over your door to look absolutely perfect. After all, it’s the first thing people see when they pass by, or when they’ve read your glowing reviews online and are trying to find your storefront or office. An outdoor sign is the face of your business and one of your strongest marketing tools. This we know.

All the same, if a customer sees your glowingly professional outdoor sign, and then walks into a store full of mismatched and underdeveloped directions and promotions, your outdoor sign suddenly loses a lot of its allure. Good branding calls for continuity, and that means any signage that communicates a message to your customers needs to look the part.

To paraphrase Jeffrey Lebowski, good indoor signs really tie the room together.

The Dude

Indoor signs have the power to improve the way your customers see you as a professional. They can also help you meet your customers’ routine needs more smoothly and automatically. Having clearly visible, well-constructed directional signs, for example, can give your employees more time to make sales instead of having to explain where customers can find the deli counter or the bathroom. Good point of sale signs can draw customers into the right place to buy your products, and they won’t even have to worry about whether they’re standing in the right line.

Another upside of indoor signs is there is a lot more freedom to explore unique materials, colors, and fonts, and less need to protect against the elements. You can express your business’ personality using acrylic, wood, vinyl graphics, or whatever else strikes you as an enticing idea for department markers or promotional displays. Any sign maker worth his or her salt will be happy to help guide your creative vision and create indoor ambiance that will impress whoever walks through your door.

So don’t splurge on a high-quality outdoor sign only to skimp on what’s inside. Like our moms used to say, “It’s what’s on the inside that counts.”

Funny Laundromat Sign

Our designers and graphic installation pros at eGenoa have ample experience designing compelling indoor graphics and signs for businesses all over San Luis Obispo and the Central Coast and even beyond…thanks to our belonging to the nationwide 3M network. Check out our portfolio for ideas about how indoor signs can amp up the authority of your business.

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5 Tips to Creating an Effective Menu Board

Wednesday, April 8th, 2015

One of your restaurant’s most effective marketing tools is often suspended right over your front counter. Having a readable and enticing menu board is one of the best ways to get customers to spend their money on your most profitable offerings. Here are 5 best practices to ensure you are getting the most out of your restaurant’s first impression.

House of Bread Menu

#1: Choose Legible Typefaces and Fonts

Remember: the MOST important part of a menu board is to make sure that your customers can read it. Light green or yellow on a dark background is very likely to induce squints, making the selection process more frustrating. That cool curly typeface might look great online, but may be completely unreadable when placed on the menu over your counter. Opt for thick, clear lines, and high contrast between type and background colors.

#2: Center-Align Your Menu Items

Lining up all your offerings on the left side of the board might seem like an organized choice, but it also might be taking a toll on sales. That way, customers naturally scan your offerings according to price rather than reading through to find what they like the best. When you center-align the items in each section of your menu, customers are more likely to spend a few extra dollars on the item that really sounds good to them rather than order according to what is least expensive.

Alphy's Menu Board

#3: Organize Your Offerings into Categories

A long list of menu items can overwhelm the eye. Make it easier for your customers to find what they’re hungry for by finding a system to divide your products. Figure out some kind of organizing principle, whether by type of food (burritos vs. tacos), time of day one eats the food (lunch vs. dinner), or another method unique to your restaurant.

#4: Showcase Drool-Worthy Food Photos

There’s something about a well-lit, high definition food-photo that can get even someone with extreme self-control to salivate. If you have a particularly photogenic or popular piece, including a picture on your menu (printed from eGenoa’s high-resolution printer) is a strategic way to feature it.

BonBon Menu Board

#5: Emphasize Your Specials with Boxes

Have special items on your menu that you are known for? Have an item that you would like to see blow up in popularity? Draw your customer’s eye to them by placing a text box around them. Usually, it will be one of the first things your customer considers.

Maximize the selling power of your menus by enlisting the talent of our eGenoa design professionals when you put these tips into practice. We can design and install indoor signage including menu boards that can help bump up sales according to your branding principles and specifications.

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