Creating a logo is a crucial element of building a successful business. A logo creates brand recognition, encourages customer loyalty, and differentiates a business from the competition. There are several steps required in the development of a logo.

An effective logo is key in helping the public remember your business. In order to make it a successful marketing tool, you must first do your homework. Check out your competition. Get a detailed look at how the competition is showcasing themselves. Determine how you would like to differentiate your business. These differences can be conveyed in your design.

Next, decide the mood you would like to set for your business. Do you want to be construed as fun, serious, modern, traditional, edgy, or wholesome? A good logo design will illustrate the “feeling” of your company by effectively using style and color. Remember to evaluate the use of certain colors in your industry. Are there any colors that might provide a positive, or perhaps a negative connotation in relation to your business?

You will also want to think about what information you would like to appear as part of your logo. Most commonly, the business name will appear with a logo. Sometimes you will find a business address or phone number along with the logo as well. This is not always a good idea. Sometimes, businesses move, phone numbers change, etc.. Having to change the logo in this situation is a headache that can be avoided.

It is also smart to decide on a budget. Think about how much you want to spend on the project. This will dictate how extensive of a design you can acquire.

Finally, find a professional. A good graphic artist can translate your interpretation and desires into a completed logo that you will be proud of. If your not satisfied with the first attempt, don’t be ashamed to speak up. Good communication is vital in this creative process.

Following these simple steps will assist in creating a logo that will correctly convey your message. Once you have decided on a logo, it is time to get it out there. Print stationary, signs and advertisements. Get your business noticed!

You need to jump start your business. The most logical first step is to advertise. According to a study held by the American Trucking Association, 91% of people notice visuals and words displayed on trucks. Why not create a moving billboard? Turn your vehicle into a marketing machine!

So, why should you get your car wrapped instead of merely painting it? There are many logical reasons why utilizing vinyl graphics is the smarter way to go. First of all, and sometimes most importantly, you can save yourself a pretty penny. Vehicle wraps can be up to half the cost of professional paint jobs!

A vehicle wrap will also allow you to have more control over the process. You can work with a graphic artist, instructing the message you want conveyed. It is standard to see a proof before the vinyl is printed. If something is not right, then it can be fixed. What you see is what you get. This flexibility is not always possible with a hand paint job. Once the artist has painted a vehicle, it is on there, and not always adjustable.

Another good reason to get your can wrapped rather than paint it is due to the fact you will maintain a higher trade-in or resale value. The vinyl used in car wraps, if high quality and applied correctly, will actually protect your paint. When you go to turn your car in or sell it, you can simply have the car wrap removed. This especially works well for leased vehicles. If you have a graphic paint job, the solution is not as easy. The entire visual will need to be sanded down and repainted. You will surely get more money for a vehicle that is free on company information and logos.

Get your vehicle noticed, and go about it the smart way. Look into getting your car wrapped. Ultimately, you’ll make money and save money!

Allison Ferroggiaro
eGenoa
press@egenoa.com
800-258-6164

Preparing for a tradeshow for the first time can be a bit overwhelming. The following are some ideas to assist you in getting ready for the big event.

When deciding on how to present yourself and your products and/or services, you will need to ask yourself a series of questions regarding the tradeshow you are exhibiting in. Who is your target customer that will be attending the show? Where will they best be able to locate your exhibit, and how can you encourage them to visit you? What type of display will you need? How can you create an effective and inviting display? Finally, and most importantly, how will you distinguish yourself from you competitors?

Determining your target customer is the first step in preparing for a tradeshow. The tradeshow organizers should have a history of the type of visitors the show has traditionaly attracted. They will also be marketing to various groups and people in an attempt to bring attendees through the doors. With this information, you are able to determine how you should present your company and your products and services. For example, you are a food manufacturer who is exhibiting at a Natural Food Expo, and you discover that most of the attendees are owners of vegetarian markets. Now you can safely determine that it is best to present yourself as a “healthy” food manufacturer, with primarily an assortment of your best vegetarian products ready to show and sample.

The next step is to decide on a booth space. Where will you be most visible to prospective clients? The show organizers will surely give you a map of the expo listing booth sizes, costs, and suggestions of where your company will best fit in. You can also them where your competitors will be located. Be sure to take note of where the flow of traffic will be, where special presentations will be held, etc. All of these factors are useful when determining which booth space to purchase.

Getting customers to visit you at the show is crucial to your success. Advertising your upcoming exhibit is necessary. The show organizers should have a list of attendees that you can purchase. With this information, you can reach your potential clients in a variety of ways. The most traditional, yet successful modes of communication is through postcards. Send out professional and eye-catching postcards with your company name, the trade show name and date, your booth number, and a visual description of what your company is all about. It is wise to mention on the postcard a show special (like free freight on all orders placed at the show) or a drawing (for an item such as an ipod) to be held at the show. You want attendees to be encouraged to carry that postcard with them to the show, making it more probable that they will remember to visit you. Another way to reach the attendees is electronically. Send out mass emails mentioning all of the above information. Attach links to your website so that they can better acquaint themselves with your business prior to the show. Finally, make personal phone calls to some of your existing clients, inviting them to visit you at the show. This is the perfect opportunity to introduce your loyal clients to your new products, or maybe to see an item they have been on the fence about in person.

Now that you have invited all of these perspective clients to visit you, you want to have a display to wow them. Usually, exhibitors are provided with a basic table, plain tablecloth, and thin industriall carpet. This basic set up alone is probably not going to dazzle your next customer. There are many sophisticated trade show displays available at a variety of costs and quality. You will need ask yourself many questions before you shop for the appropriate display. First of all, what is your budget? Will you be reusing this display at other shows, or is this a one time event? Is the tradeshow local, or are you traveling? How big is your booth space? Do you need a booth with shelves to display items, or will visual graphics be sufficient? Do you need a literature display? Once you have answers to these questions, you should contact a reputable tradeshow display expert, such as igenoa.com, to find the perfect solution. A well rounded tradeshow display company can offer anything from banner stands to custom booths and floors.

Well, now you’re at the show, and you want to distinguish yourself from your competitiors. The first way to do this is to have a booth staffed with trained employees who are inviting and courtious. You want to be sure that you have people who can answer questions intellegently, and can start conversations with the attendees. These conversations will lead to sales leads, or even better, sales. You also need to create a welcoming atmosphere. Do not clutter your booth with chairs. Have some open space, where you can greet your customers standing up. You want to leave them with the feeling that you are an exciting energetic company, not one that sits around waiting for business to come their way. This isn’t to say that you shouldn’t ever sit down, as tradeshows are notorious for long hours. But, make the rest periods brief, or rotate employees elsewhere for breaks. The last thing that will set your business apart from your competitors is follow through. You will be collecting leads throughout the show, either from a lead machine usually available from the organizers, or simply by collecting business cards. Write notes on the back of the cards. Once you return from the show, follow up on the notes, and make some sales!

Allison Ferroggiaro
eGenoa
press@egenoa.com
800-258-6164