Archive for the ‘Trade Show Displays’ Category

Marketing on the Go with Portable Displays

Tuesday, September 15th, 2015

portable displays

A big tradeshow calls for major displays, which often need to be shipped off months ahead of time. But what about the smaller-scale events, like street festivals, chamber of commerce mixers, and other local events, that can still generate leads? You can create an A+ display that will make your business look brilliant without having to lug around tons of equipment.

Here are four effective portable display products for when you have to make a quick (but memorable) impression:

1) Banners with Retractable Stands

As technology advances, more and more banners have the capability for set-up and teardowns that take place in the blink of an eye. These stands, displaying durable vinyl graphics, are not only large enough to get attention when necessary, but also retract to a manageable size for transport. A stand that reaches 79” in height can be as light as 6 lbs., and fit easily into a nylon portable display bag.

2) Tabletop Displays

Tabletop displays are exactly what they sound like, and have an average size of about 52” x 67” x 14”. Able to be as colorful and well lit as their larger compatriots, they are much more compact and are made of lightweight aluminum. That makes them much more compliant when you need to carry them to your car and back.

3) Changeable A-Frame Signs

These inexpensive, low-level signs are perfect for a variety of different purposes. While they look great outside your brick-and-mortar business, they also travel well. Even better, a single a-frame sign can have many different messages installed within them. This enables you to select the message you most desire to share with a particular audience and convey it quickly and efficiently.

4) Inflatable Visual Aids

Few tools are as effective in catching the eye and inspiring a sense of fun as inflatables. These portable displays define flexibility, deflating to an easily moveable size when not in use and then blowing up large enough to be non-ignorable when the moment is right. An inflatable item can let someone far across the street know what kind of product you sell, and yet only take up a little bit of space in your vehicle’s trunk.

With a portfolio of portables such as retractable banners, tabletop displays, a-frames, and inflatables, you can be ready for any last-minute marketing opportunities that come your way. And of course, the pros at eGenoa are always happy to help you find the right display for your needs.

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Things to Remember When Going Global with Trade Shows

Thursday, June 18th, 2015


Technology and increased opportunities for affordable travel have made it easier than ever to sell products all over the world. One way to break into or expand within the international market is to display at a major international trade show. While many of the biggest shows take place in the US, there are also some influential shows in other places such as the IFA Electronics Trade Show in Berlin, Germany and the Indian International Trade Show in Dehli, India.

There are a lot of things to take into account when you are preparing to exhibit in another country. Here are a few things to remember when it comes to strutting your stuff on the world stage.

1) Make a plan while staying flexible. 

You might be a pro when it comes to trade shows stateside, but be ready for things to be different when you are in a completely new place. Check publications from the organization hosting the exhibition, and if you have questions, call their customer service number (don’t forget about differences in time zones). If possible, talk to someone from your home country that has displayed at the same show before about what they found to be different. And remember, even if you have done your homework, there will always be a few surprises along the way.

2) Be prepared for technological differences. 

Don’t forget that other countries have different outlets than what you are used to, requiring different plugs. To protect your equipment (and to be able to use it in the first place), check on the type of plugs and electrical currents that exist where you are going. You can usually buy adapters in airports, but if you give yourself enough advanced-shopping time (or ask around your network), you can often save a bundle.

3) Invest in easy-to-transport displays.

You can get a quality trade show display that’s relatively lightweight to save on shipping costs. If you do decide to use your own displays, it’s a good idea to ship your equipment ahead of time so you don’t have to worry about the airline company losing your displays. Be aware that shipping out of the country can take up to 30 days, and check on any holidays or political conditions (strikes, for example) that will be occurring around the time that you will be shipping your materials.

Going beyond your comfort zone can be uncomfortable but also extremely exciting and great for business. Bon voyage!

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Even Low-Lying Details Can Raise Your Bottom Line

Thursday, May 28th, 2015

Rollable Bamboo Flooring

When visitors step into your tradeshow display, are you truly inviting them into the world of your company and products?

Within your trade show space, you have the opportunity not only to demonstrate how irresistible your products are, but also to really show what your company culture is all about. That effect doesn’t have to just be reserved for the messages declared in banners and eye-level tradeshow displays. You can also show who you are as a company in the more low-level detail.

And that’s “low-level” in the most literal sense of the word. The right flooring can crank up the personality displayed in your space and communicate what you value to potential customers.

Bamboo flooring, in particular, says some very specifically positive things about you and your business:

You’re practical. Bamboo flooring has more tensile strength than steel, so it’s durable enough to bear the weight of thousands of conference attendees throughout the day. It’s also flexible and lightweight, making it easier to pack and transport.

You care about the environment. Compared to most trees used for wood products, bamboo grows back and matures much more quickly. That means it’s a more renewable, sustainable resource than wood. Bamboo also soaks up more carbon and produces more oxygen than many other trees.

You pay attention to what customers want. As mentioned in an earlier blog touting the benefits of bamboo, an increasing number of consumers worldwide seek out companies that demonstrate environmental responsibility. Your bamboo floor sends a message that says you get what today’s consumer wants and you are ready to meet them at their level.

When you invite a customer into the world of your company, you want them to drink in their surroundings and stay awhile. If nothing unique jumps out at them, though, they might just take a brochure and move on to another booth.

Things that you might think are no big deal have the power to capture show-goers’ interests.  

Most salespeople know that psychology is always at play when it comes to buying and selling. Someone could be captivated by a color, a word, or even a silent message they get from your display materials. Something as basic as the sustainable flooring they’re standing on can be the tipping point that turns a window-shopper into a paying customer.

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Roll-Up Banners: Small Space, Big ROI

Monday, May 18th, 2015

When you have a good mind for marketing, you know that you need a variety of different sales-weapons in your arsenal in order to make the most of opportunities. Some situations call for large, impressive displays that tower overhead and draw eyes from all over a large room. Some events, however, call for something simpler.

Expand Media Quickscreen

Retractable banner stands by Expand Media

A roll-up banner stand, or retractable banner stand, is a versatile tool that makes the most of a small amount of space. That means it’s easy to bring on trips, presentations to other businesses, small conferences, open houses, and more. The fact that these banners expand to impact a larger space once you have reached your destination makes them a go-to for any active salesperson or event coordinator. Most of these pop-up stands are not only easy to transport, but they only take about 30 seconds to set up.

Different banner stands have their individual perks, according to what your message calls for. For example, you might be in charge of organizing parties or exhibitions for your business and require new banners to reflect a changing calendar of events. In that case, you would need a retractable banner stand where the banner can be easily exchanged, like the Expand Media Quickscreen 3, which has a removable cassette system for that very purpose.

We don’t skimp on quality or legibility just because pop-up and retractable stands are so convenient. Some of these stands have extra features that will help draw the eye to your message. And all of them include the high-resolution graphics that eGenoa is known for on the banners themselves. You can also elect to get a two-sided stand that speaks to people passing from either side like the Expand MediaScreen 2 Double Sided Retractable Banner Stand. Many of these banner stands also include lamps that literally shine a spotlight on the graphic and message that you want to feature.

Call eGenoa today to get one of these convenient yet compelling pieces for your marketing toolbox.

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Tradeshow Spotlight: April 2015 in Sin City

Wednesday, March 25th, 2015

Welcome to Las Vegas

With ten convention centers containing over 64 spaces for groups to meet, Las Vegas is a hopping tradeshow hub. According to the Las Vegas Tourism Authority, there were over 22,000 conventions held in Las Vegas in 2014. Whatever your industry or area of interest, chances are there will be a time that the lights of the Strip call you with their siren song…purely for work-related purposes of course!

In the month of April alone, there will be 40 different trade shows and conferences occurring all around Las Vegas. Here is a cross-section of the action:

AAPC HealthCon

March 29 – April 1 | Paris/Bally’s Las Vegas Hotels

HealthCon features over 90 educational sessions for those who work on the business side of healthcare. 3,000 attendees will attend these sessions and also stroll the hall for a 9-hour exhibition of the latest trends and technologies at the Business of Healthcare Expo and Anatomy Expo.

International Sign Expo 2015

April 8 – 11 | Mandalay Bay Convention Center

Naturally we wanted to shine a light on an event within eGenoa’s wheelhouse. Our 3M certification connects us to one of the major sponsors of the event. The Sign Expo will feature 580 exhibitors from the world of visual communicators from vehicle wrapping specialists, digital sign makers, wide-format printers, and beyond.

New Media Expo 2015

April 13 – 16 | Las Vegas Convention Center and Westgate Resort & Casino

New Media Expo is a content-marketing convention for all types of businesses as well as bloggers and social media marketers. Brands from CNN, to PepsiCo, to Adobe as well as bloggers and podcasters from the tech industry, the political sphere, to the world of sports all come together to share their expertise.

All Baby & Child Conference & Trade Show

April 29 – May 1 | Rio All-Suite Hotel and Casino

Marketers creating products for children have the opportunity to show off their wares at this baby-centric trade show. Exhibitors have two days on the floor to display the latest in children’s educational materials, clothing, and educational toys.

With our collection of easy-to-transport tradeshow displays, eGenoa is able to send you to Vegas with the makings of an exhibit to remember. Wherever you are in the United States, we can use UPS or FedEx to send you sleek tabletop displays and even large-form 10 and 20 foot displays.

Are you exhibiting at one of these shows and need to put together a stellar presentation at the last minute? Check out our rush displays and call our friendly eGenoa representatives to get it sent to you as soon as possible.

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What’s the Big Deal with Bamboo?

Wednesday, March 18th, 2015

Let’s face it: using sustainable products can do some really great things for your bottom line. Many clients respect a company that shows concern for the environment, and the use of unique materials can often help you stand out from competitors. In fact, a 2014 Nielsen’s Study said that 42% of US consumers (and 55% worldwide) are willing to pay more for products and services from an environmentally responsible company.

And one sustainable building material that is getting a lot of attention is bamboo.

That’s right, bamboo. This staple of the Giant Panda’s diet is also so strong and flexible that in many parts of Asia it is the main building material used in scaffolding — even for high rises!

Bamboo Construction Scaffolding

Bamboo Scaffolding

Here are some of the boons of bamboo:

  • Mature bamboo has greater tensile strength than some types of steel.
  • While most trees can take up to 30 years to grow to maturity, bamboo renews within 3-5 years.
  • Bamboo is water resistant and rarely expands and contracts the way hardwood trees do.
  • Bamboo plants soak up more carbon dioxide and produce more oxygen than other varieties of tree.

Everyone from textile-makers, to kitchen utensil manufacturers, to building contractors is discovering the many uses of bamboo. We at eGenoa have also stocked several items made from bamboo to include as integral parts of your next trade show display, including several low-cost and light weight banner stands.

We’ve already touted how retractable banner stands are one of the most convenient and cutting-edge ways to tell your story at a trade show. Fortunately for eco-concerned companies, you can get that convenience all wrapped up in a lightweight bamboo package. The bamboo retractable banner stand runs at $573 and is just as easy to set up and transport as our other retractable banner stands.

If you are looking for a way for your booth to stand out at the next trade show, consider using bamboo flooring. Your customers will be impressed by how you have set yourself apart. Bamboo is the perfect material for flooring due to its strength and and waterproof surface, and you can choose from eight different colors to use for the flooring in your booth.

Be good to your planet and impress potential customers by making the eco-friendly choice to use bamboo products. The friendly eGenoa staff will help make sure you get the product right for what you need, and will fill you in with more details on bamboo’s benefits.

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Make a Bold Statement with Trade Show Trusses

Tuesday, March 3rd, 2015

Trade Show Truss Display

You’ve seen them at trade shows, drawing in high volumes of potential customers with impressive graphics that fill up all the available space. How do companies set up these jaw-dropping, full-sized booths that tower over the heads of show goers?

While eGenoa’s retractable banner stands and table drapes are great supplementary pieces, if you really want to wow potential customers at the next trade show, trusses are the way to go. Our online store offers a range of full size trusses for trade shows and also provides different design options and accessories to customize the look of your booth.

For instance, the EZ Truss Slate Display System is an excellent space-defining truss system. Measuring at 10 x 20 feet, its rectangular shape offers space for banners and graphics to support the promotion of your company. One of our largest trusses, the pieces are shipped to you in a molded case via Freight Carrier to prevent damage in transit and comes with specific instructions for how to put it together.

Most of our available truss systems allow you to customize your trusses by color, size, and lighting options. Additionally, many allow you the option of including laptop shelves and plasma mounts so that you can include a multimedia display within your booth. We also sell additional laptop counters if your display calls for the added support.

EZ Truss Tahoe Trade Show DisplaySimple, easy-to-assemble trusses that work well for small spaces are also available through our store. One example is the EZ Truss Tahoe Display, which presents itself as an arc backdrop behind a central laptop podium. A major advantage to this more compact system is the fact that it can be set up in minutes without the need for any special technical knowledge or the use of tools.

If you are interested in one of these impressive truss displays, but worried you don’t have the images to back it up, let eGenoa help. Our design team is highly experienced with professional tradeshow displays and offers affordable design packages to enhance your booth. Best of all, these packages are tailored specifically for the individual truss system that you choose for your booth, along with the option to add extra graphics to the design.

So while you browse through our large display options in search of the perfect trade show presentation, keep trusses in mind as an effective way to stand out.

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