Posts Tagged ‘Point of Sale Graphics’

Window Graphics attract New Customers

Wednesday, September 21st, 2011

Window Graphics

Applying graphics to your window space is a smart way to advertise. Windows provide an optimal surface area for graphics that often goes unused. Why not utilize your storefront or vehicle windows to attract the attention of your next customer?

Various applications can be used on your windows to satisfy your particular needs. If you want to deliver a quick message, you should consider vinyl text that can be applied to any window. Choose a font that is easily read and is thick enough, and large enough, to be seen effortlessly by those passing by. Perhaps you are looking for more of a dramatic image? In this case, go with “window perf,” or images printed on perforated vinyl material. The outsider looking in will not be able to see through the material. It simply appears to be a large solid graphic. However, there are tiny holes in the material that allow those on the other side of the window to see out. This makes the material the perfect selection for vehicle windows. It also works well on storefront windows that let in too much sun.

Be sure to use a professional company to help you design and install window graphics. This is your chance to catch the eye of prospective customers- don’t leave them with the wrong impression. eGenoa is a 3M certified installer, and has a strong history of creating window graphics to be proud of.


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Point of Sale Graphics Still Serve a Purpose

Tuesday, July 12th, 2011

Since the Internet has enabled consumers to research and buy products without ever going to a store, businesses have gradually shifted their marketing and advertising budgets online. Though online advertising has proven to be very effective, businesses should not neglect Point of Sale (POS) or Point of Purchase (POP) graphics in their stores.

Regardless of consumer research and purchasing behaviors, POP/POS graphics continue to be a core marketing material for retailers. Generally found in store windows or hanging from the ceilings, these graphics can:

  • Alert customers of sales.
  • Point customers in the direction of a brand or product.
  • Add a sense of professionalism to the ambiance of the store.
  • Help influence consumer behavior at the moment of a purchasing decision.


POS graphics tend to catch the customers eye and therefore, contribute to the impact of a buying decision in favor of a specific brand or product. These graphics provide efficiency in targeting the consumer in the actual buying environment. Using the right colors, fonts, style, and photo, the POS graphic is visually appealing to consumer, allowing them to easily imagine what the product shown will look, taste or feel if they were to own it. As long as sales continue thrive in your store, having POS graphics will continue to serve a purpose.

POS Graphic installed by GenoaGraphix

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