10 easy ways to get the word out about your business

1. Wrap your car. Create a moving billboard to advertise your business 24 hours a day. Let vehicle graphics are cost effective and proven to be successful.

2. Use sidewalk signs. Outdoor signs can be seen by cars and pedestrians. It can generate excitement and alert your existing and future customers of sales and promotions.

3. Get a new outdoor sign. You would be surprised how many people notice when a new sign is displayed above a business. Use effective colors and design to let customers know who you are and where to find you.

4. Use effective Point of Sale material. Well developed items such as point of sale posters are crucial in letting customers know where to find your products.

5. Exhibit at trade shows and fairs that pertain to your industry. It is important to have a presence in your industry shows. Remember, even if you’re not there, your competitors will be.

6. Utilize window graphics. Your storefront windows are an effective and easy place to advertise.

7. Have a professional website to share with prospects. In this day and age, it is important to show you are a progressive company and are moving with technology. Your customers are likely to visit your website, and will share what they find with others.

8. Create a simple but catchy brochure. Brochures are any easy way to explain who you are and what you have to offer in a concise professional demeanor.

9. Send out postcards. Postcards are cost effective in both fabrication and mailing. It is a simple and quick way to remind customers what you have to offer.

10. Develop sales sheets. Effective sales sheets complete with images and descriptions will make selling your products and services that much easier. Prospective customers will be happy to have a quick reference sheet to remember your business by.

Q: What exactly is a car wrap?

A: A car wrap is a digital color image printed on a vinyl adhesive covering, that is then applied to your vehicle. It is similar to a giant sticker.

Q: Is the same material used on windows?

A: No, the material applied to windows is different. Window Graphics are printed on a perforated vinyl that allows you to see through the rear and side rear windows. State laws prohibit the use of wraps on the windshield, as well as on the driver and passenger side windows.

Q: Does it matter what color my vehicle is?

A: No, the material used is not translucent, therefore you cannot see through it.

Q: What type of vehicles can be wrapped?

A: We are fully trained to wrap cars, SUVs, trucks, box trucks, trailers, buses, and boats.

Q: How long will the wrap last?

A: With proper care, car wraps last approximately 3-5 years for the vinyl and 1-2 years on the window perforation.

Q: What is the difference between a 1/2, 3/4, and a full car wrap?

A: The size of the wrap (1/2, 3/4, or full) implies the percentage of the vehicle that is covered with vinyl.

Q: Can you wrap plastic or fiberglass?

A: Yes you can. Wrapping textured plastic or fiberglass is not recommended. The wrap will lift and will not adhere properly to these surfaces.

Q: Can GenoaGraphix design my vehicle wrap?

A: Absolutely! We have a creative department that will work with you to achieve the look you desire.

Q: Can I use my own designs for my vehicle wrap.

A: Yes, but there are guidelines to follow for a professional outcome. Please contact us for these specifics.

Q: What happens if I change my information that appears on my vehicle wrap at a later time?

A: Overlays can be produced to reflect the new information. They can then be applied over the desired areas.

Q: Will the car wrap damage my paint?

A: No. In fact, the vehicle wrap will protect the paint. We use only the highest grade 3M vinyl which will not damage your paint. One note: if you are installing decals only, the area covered by the decal will not fade, but the area left uncovered will continue to fade. There could be a slight discoloration after the decals are removed. This tends to be more pronounced on darker vehicles.

Q: Does the condition of my current paint job matter?

A: Yes, the vehicle’s paint job needs to be in good condition. Rust damage under the wrap may cause problems later. Also, loose paint can be a problem in installation.

Q: Can the vehicle wrap be removed?

A: Yes, the vinyl and adhesive can be removed from the car by a professional. If the paint was in good condition before the wrap, there should be no problems with the removal process.

Q: How is the material applied?

A: As a certified 3M installer, we at GenoaGraphix follow strict application guidelines. Using expert technique, the material is “stretched and pulled” over the vehicle using heat and other tools to accomplish a smooth and flat application.

Q: Where do you wrap the cars?

A: Most of our vehicle wraps take place in our fully equipped shop. However, depending on the customer needs and the size of the vehicles, we sometimes perform vehicle wraps on customer location. As a part of the 3M family, we have a team of 3M installers available anywhere in the United States and Canada.

Q: Do I need to have a clean car before I get it wrapped?

A: Yes, your car should be clean and fully dried before arriving for a car wrap.

Q: How long will it take to wrap my vehicle?

A: Most wraps take 2-3 days. This depends on our current schedule and the type of vehicle wrap. Please inquire for specifics.

Q: Will you wrap a leased vehicle?

A: Absolutely! Since the material can be removed, there is no problem in wrapping a leased vehicle.

Q: How do I properly take care of my wrap job?

A: Hand washing your wrapped vehicle is recommended. Avoid power washing and abrasive materials is discouraged. Waxing the vehicle will help with the upkeep as well.

Q: Can I use my rear defroster?

A: No, use of the defroster will damage the material.

1. Good things DO come in BIG packages. Measure the space you have to hang your banner before determining dimensions. The larger the banner is, the more noticeable it will be. The lettering and images will also be larger, allowing for a clear message to be delivered. Also, consider where you will be hanging the banner. How far away will your potential customer be from the sign? The farther away, the larger the banner should be in order for it to be legible. Be sure to ask your designer and printer about proper sizing standards.

2. Pick pick colors that will stand out. Bright vibrant colors that contrast nicely work the best. Consider color combinations such as blue and yellow, red and yellow, or green and blue. Soft muted colors are difficult to read, and are not eye catching. It is best to stay clear of them.

3. When it comes to your verb-age, less is more. Think about where you are hanging your banner, and the approximate time a potential client has to actually read it. Will it be posted at a stop sign, for instance? Usually, you have only 2-3 seconds to catch a person’s attention. Make those seconds count, and keep the message short but sweet. Limit fine detail, as it will be lost in translation. A simple slogan and website or phone number will work best.

4. Pick the proper material to be used on your banner. You need to decide if you require an outside or inside banner, the type of elements the banner might be exposed to, and for how long you plan on hanging it. All of these details play a part in determining the material and inks your project will require.

5. How will you hang your banner. Depending on your site, it may be best to hang your banner using preinstalled grommets or utilizing poles inserted into prefabricated pole pockets. Maybe, you require both if you plan on moving your banner around. Consider these options, and discuss it with your designer and printer at the beginning of your project.

Following these simple steps will assure that you will get the most attention out of your next banner!