The letters “H-O-L-L-Y-W-O-O-D” illuminated on a Los Angeles hillside; the bright lights of Vegas, above the strip or rusting in neon graveyards; nothing implants itself in the memory the way an outdoor sign can.
Placing your own iconic image out into the world is an exciting step for a brick and mortar business, but also presents its own set of challenges. You may even need a sign that is more portable depending on the type of business you run. Here are three things to keep in mind when creating an outdoor sign.
Be sure to use the right combination of colors, with different elements contrasting enough for passersby to see. If your business is open in the evenings, it may also be prudent to either make a light box or individual letters lit with long-lasting, high-efficiency LEDs.
Your sign will be enduring daily (and nightly) exposure to the elements. If you have a traveling storefront, or temporary signs to indicate sales, an a-frame or vinyl banner might be great for getting attention. Even if it is tempting to save money by just going with a banner, using acrylic or composite material like DiBond (a combination of aluminum bonded to polyethylene) is a wise decision for permanent outdoor signs.
Location, location, location. It not only matters for customer accessibility, it matters when you are deciding what kind of sign best reach those customers. If you are located in a strip mall, your decision is literally “straight-forward”. A front-facing LED or light box sign will be easily seen from the parking lot. If you are located on a crowded city street, you have a greater combination of options. A hanging sign suspended over the sidewalk can catch the attention of people walking in both directions, and you can supplement it with window graphics and a-frame signs that might be more within your customer’s eye line.
With continuing technological advances, your outdoor signs can be as impressive as you want them to be. Don’t cut corners on one of the most important elements of marketing and advertising your business. Instead, get in touch with the creative team at eGenoa and we’ll help guide you to the most effective materials, positioning, and design for your outdoor signs. We’ll help make your business even more recognizable and iconic in your community.