You see them on sidewalks, hanging outside of a restaurant, or in the entrance of a restaurant. While servers and hostesses are capable of sharing specials with patrons, a professionally designed menu board can go a long way. Menu Boards are an effective communication...
Point of Sale Graphics Still Serve a Purpose
Since the Internet has enabled consumers to research and buy products without ever going to a store, businesses have gradually shifted their marketing and advertising budgets online. Though online advertising has proven to be very effective, businesses should not...
Turn on the Energy in Your Demeanor
Regular trade show exhibitors know the extensive preparation, time, and money that go into putting together a noticeable display. In addition to the equipment, props and materials presented, the development of a web and printed direct mailer, alerting customers of the...
How to design your next banner
You want to get the most out of your advertisements. A banner is a relatively inexpensive, but effective way to deliver a message. Success can be achieved when following these simple steps when designing your next banner. 1. Good things DO come in BIG packages....
Tips on How to Choose a Logo for Your Business
Creating a logo is a crucial element of building a successful business. A logo creates brand recognition, encourages customer loyalty, and differentiates a business from the competition. There are several steps required in the development of a logo. An effective logo...

Tips for the Small Business Owner on How to Prepare for a Trade Show
Preparing for a trade show for the first time can be a bit overwhelming. The following are some ideas to assist you in getting ready for the big event. When deciding on how to present yourself and your products and/or services, you will need to ask yourself a series...