Marketing

logos matter

What is Branding and Why is it Vital for my Business?

The term “branding” gets thrown around a lot in today’s business world, but rarely do we stop to consider what that really means. As technology improves and brings the expense of high-quality advertising materials lower, both large and small businesses are recognizing the value of differentiating oneself with a recognizable brand. Here are the most …

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Pinterest for business marketing ideas

How Business Owners Can Use Pinterest for Marketing Ideas

You may think of Pinterest as a place where your aunt can find casserole recipes or your sister-in-law can post pictures of her knitting projects, but there is much, much more to it than that. Business owners are increasingly seeing the power of Pinterest to inspire eye-catching marketing ideas. Designers, major companies, artists, and small …

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