Marketing

What is Branding and Why is it Vital for my Business?

2015-10-27 |   Marketing

The term “branding” gets thrown around a lot in today’s business world, but rarely do we stop to consider what that really means. As technology improves and brings the expense of high-quality advertising materials lower, both large and small businesses are recognizing the value of differentiating oneself with a recognizable brand. Here are the most […]

How to Tell That It's Time to Rebrand

2015-10-16 |   Marketing

Change can be scary for businesses, especially if your brand has looked a certain way since its inception. Technologies, clientele, and all other types of elements inevitably change, though, and sticking with the same old look can make you look like a dinosaur to your customers. Worse even: to your potential customers. Big businesses from […]

Guerrilla Marketing with Signs and Graphics

2015-09-29 |   Marketing

Guerrilla marketing is a term that’s used to refer to surprising and unusual ways of bringing attention to your business. It can come in all different forms, including viral videos and street campaigns that make passersby do double takes. While a lot of viral marketing takes place online, the streets are still the target of […]

Marketing on the Go with Portable Displays

2015-09-15 |   Marketing , Trade Show Displays

A big tradeshow calls for major displays, which often need to be shipped off months ahead of time. But what about the smaller-scale events, like street festivals, chamber of commerce mixers, and other local events, that can still generate leads? You can create an A+ display that will make your business look brilliant without having […]

How Business Owners Can Use Pinterest for Marketing Ideas

2015-08-25 |   Marketing

You may think of Pinterest as a place where your aunt can find casserole recipes or your sister-in-law can post pictures of her knitting projects, but there is much, much more to it than that. Business owners are increasingly seeing the power of Pinterest to inspire eye-catching marketing ideas. Designers, major companies, artists, and small […]