It’s the time of year when people all over the United States do everything they can to squeeze the last bit of fun out of the summer season. Often, that means the last burst of summer fairs across the country, each state’s opportunity to show off to visitors what...
You may think of Pinterest as a place where your aunt can find casserole recipes or your sister-in-law can post pictures of her knitting projects, but there is much, much more to it than that. Business owners are increasingly seeing the power of Pinterest to inspire...
During the spring, summer, and even early fall there are many opportunities for you to go out into the community and strut your business stuff at farmer’s markets, street fairs, concerts, and county fairs. Unfortunately, everyone else will be out there, too, competing...
There are so many things to remember when getting ready to exhibit at a trade show. We’ve discussed ways to use technology to give show-goers a memorable experience, which stunning trade show displays are available, and general pointers to have a more successful trade...
We’ve talked here before about how, when it comes to design, often less is more. You might be struggling over picking the right colors, shape, or style for your business’ logo or sign. It can be tempting to over-design; trying to cram every symbol that represents your...
With roadways full of glossy paint jobs, a “less is more” approach to vehicle wrapping can really catch the eye. That is part of why the matte finish has been popular since the mid 2000s and why, whether you are advertising on the Central Coast of California or...
The letters “H-O-L-L-Y-W-O-O-D” illuminated on a Los Angeles hillside; the bright lights of Vegas, above the strip or rusting in neon graveyards; nothing implants itself in the memory the way an outdoor sign can. Placing your own iconic image out into the world is an...
One of the most common disagreements between designers and the business owners they are working with is the debate over something called white space. Someone working to get a message out about a product or service may be completely focused on communicating as many...
When you think of good advertising colors, do you always go bright and flashy? Do you prefer something muted and subdued? Or do you shy away from using color altogether? Regardless of your own preference, what matters most is what will appeal to your customers. The...
Technology and increased opportunities for affordable travel have made it easier than ever to sell products all over the world. One way to break into or expand within the international market is to display at a major international trade show. While many of the biggest...
