The term “branding” gets thrown around a lot in today’s business world, but rarely do we stop to consider what that really means. As technology improves and brings the expense of high-quality advertising materials lower, both large and small businesses are recognizing...
Change can be scary for businesses, especially if your brand has looked a certain way since its inception. Technologies, clientele, and all other types of elements inevitably change, though, and sticking with the same old look can make you look like a dinosaur to your...
So you have your brand-new graphic wrap on your car. As you drive out of the parking lot, you look forward to showing off your vehicle wrap to thousands of potential customers out on the highways and in cities. After a little while, however, dust collects and makes...
Guerrilla marketing is a term that’s used to refer to surprising and unusual ways of bringing attention to your business. It can come in all different forms, including viral videos and street campaigns that make passersby do double takes. While a lot of viral...
To celebrate and support the growing craft beer industry in San Luis Obispo and Santa Barbara County, eGenoa has teamed up with Firestone Walker Brewing Company to provide some new flair for The Wicked Shamrock. Based in Paso Robles, CA, Firestone has been around...
A big tradeshow calls for major displays, which often need to be shipped off months ahead of time. But what about the smaller-scale events, like street festivals, chamber of commerce mixers, and other local events, that can still generate leads? You can create an A+...
It’s been proven over and over again that getting a graphic wrap for your car will help your bottom line. Just by going about your daily business of driving around town and parking in front of your home and business can get make between 30,000-70,000 impressions on...
It’s the time of year when people all over the United States do everything they can to squeeze the last bit of fun out of the summer season. Often, that means the last burst of summer fairs across the country, each state’s opportunity to show off to visitors what...
You may think of Pinterest as a place where your aunt can find casserole recipes or your sister-in-law can post pictures of her knitting projects, but there is much, much more to it than that. Business owners are increasingly seeing the power of Pinterest to inspire...
During the spring, summer, and even early fall there are many opportunities for you to go out into the community and strut your business stuff at farmer’s markets, street fairs, concerts, and county fairs. Unfortunately, everyone else will be out there, too, competing...
