The term “branding” gets thrown around a lot in today’s business world, but rarely do we stop to consider what that really means. As technology improves and brings the expense of high-quality advertising materials lower, both large and small businesses are recognizing the value of differentiating oneself with a recognizable brand. Here are the most essential elements of what makes your business … [Read more...] about What is Branding and Why is it Vital for my Business?
Change can be scary for businesses, especially if your brand has looked a certain way since its inception. Technologies, clientele, and all other types of elements inevitably change, though, and sticking with the same old look can make you look like a dinosaur to your customers. Worse even: to your potential customers. Big businesses from Pepsi to Apple have successfully changed looks, slogans, … [Read more...] about How to Tell That It’s Time to Rebrand
So you have your brand-new graphic wrap on your car. As you drive out of the parking lot, you look forward to showing off your vehicle wrap to thousands of potential customers out on the highways and in cities. After a little while, however, dust collects and makes the colors look shabby. Mud happens. Maybe even a few bird droppings happen. Your vibrant new vehicle wrap doesn’t seem quite as … [Read more...] about Caring for Your Vinyl Graphics
Guerrilla marketing is a term that’s used to refer to surprising and unusual ways of bringing attention to your business. It can come in all different forms, including viral videos and street campaigns that make passersby do double takes. While a lot of viral marketing takes place online, the streets are still the target of good guerrilla marketing, and can benefit from creative graphics and … [Read more...] about Guerrilla Marketing with Signs and Graphics
To celebrate and support the growing craft beer industry in San Luis Obispo and Santa Barbara County, eGenoa has teamed up with Firestone Walker Brewing Company to provide some new flair for The Wicked Shamrock. Based in Paso Robles, CA, Firestone has been around since 1996 and has grown into one of the area's most popular breweries. Currently, it has two taprooms on California's Central Coast, … [Read more...] about eGenoa Gives the Wicked Shamrock a New Look with Firestone Wraps
A big tradeshow calls for major displays, which often need to be shipped off months ahead of time. But what about the smaller-scale events, like street festivals, chamber of commerce mixers, and other local events, that can still generate leads? You can create an A+ display that will make your business look brilliant without having to lug around tons of equipment. Here are four effective … [Read more...] about Marketing on the Go with Portable Displays