There are so many things to remember when getting ready to exhibit at a trade show. We’ve discussed ways to use technology to give show-goers a memorable experience, which stunning trade show displays are available, and general pointers to have a more successful trade...
Say it with Type: The Power of Text Based Logos
We’ve talked here before about how, when it comes to design, often less is more. You might be struggling over picking the right colors, shape, or style for your business’ logo or sign. It can be tempting to over-design; trying to cram every symbol that represents your...
Matte is the New Black for Vehicle Wraps
With roadways full of glossy paint jobs, a “less is more” approach to vehicle wrapping can really catch the eye. That is part of why the matte finish has been popular since the mid 2000s and why, whether you are advertising on the Central Coast of California or...
3 Things to Consider for Custom Outdoor Signs
The letters “H-O-L-L-Y-W-O-O-D” illuminated on a Los Angeles hillside; the bright lights of Vegas, above the strip or rusting in neon graveyards; nothing implants itself in the memory the way an outdoor sign can. Placing your own iconic image out into the world is an...
White Space: Not Always White, but Always Good for Graphics
One of the most common disagreements between designers and the business owners they are working with is the debate over something called white space. Someone working to get a message out about a product or service may be completely focused on communicating as many...
One Way or Another, Color Affects Your Customers
When you think of good advertising colors, do you always go bright and flashy? Do you prefer something muted and subdued? Or do you shy away from using color altogether? Regardless of your own preference, what matters most is what will appeal to your customers. The...
Things to Remember When Going Global with Trade Shows
Technology and increased opportunities for affordable travel have made it easier than ever to sell products all over the world. One way to break into or expand within the international market is to display at a major international trade show. While many of the biggest...
5 Tricks of the Trade Show with Interactive Tablets
Tablets do wonders for consumer engagement within many different scenarios. You could show a client sketches or projected profits while pitching an idea or display your product inventory to potential buyers. Using these tech tools at a trade show is no exception to...
Even Low-Lying Details Can Raise Your Bottom Line
When visitors step into your tradeshow display, are you truly inviting them into the world of your company and products? Within your trade show space, you have the opportunity not only to demonstrate how irresistible your products are, but also to really show what...
Roll-Up Banners: Small Space, Big ROI
When you have a good mind for marketing, you know that you need a variety of different sales-weapons in your arsenal in order to make the most of opportunities. Some situations call for large, impressive displays that tower overhead and draw eyes from all over a large...